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Privacy Policy

  1. – Who is responsible for processing your data?

Depending on the User's relationship with HIRINT, the responsibility for the processing of personal data may correspond to:

  • HIRINT, SL (hereinafter, “HIRINT”), with NIF B88592860 and address at Calle General Pardiñas 112, 28006 Madrid, when data is collected directly through the Website (https://hirint.io), for example, in contact forms, content downloads, newsletter subscriptions, or demo requests.
  • HIRINT's client (the company that hires the candidate assessment services), when personal data is collected as part of an assessment or selection process carried out through the platform. In this case, HIRINT acts as data controller, on behalf of the client, in accordance with the contract signed between both parties.

This Privacy Policy regulates access and use of the website (hereinafter, the "Website") that HIRINT makes available to Internet users (hereinafter, the "Users") interested in the contents (hereinafter , the "Contents") and the services (hereinafter, the "Services") offered by HIRINT therein.

The User may contact HIRINT at the following email address: rgpd@hirint.io

2.- Recommendationyes

Please read carefully and follow the following recommendations:

  • Keep your computer equipped with antivirus software that is properly updated against malicious software and spyware applications that can endanger your Internet browsing and the information stored on your computer.
  •  Read and review this Privacy Policy and all legal texts made available by HIRINT on the Website.

3.- Information about the data that HIRINT collects through the Website

For the correct functioning of the Website, HIRINT may have access to the following data provided, if applicable, by the User:

(i) Identification data: name, surname, position, company, job title and country of the user.

(ii) Contact information: user email and telephone number.

4.- Why is HIRINT authorized to process your data?

The basis of HIRINT's legitimacy for the processing of User data through this Website is the Users' consent to the processing of their personal data.

In this sense, HIRINT processes the personal data of Users in order to respond to requests for information or service tests requested by users, allow the publication of reviews/comments sent by users, register users in the Website, manage the sending of Newsletter and/or communications and commercial content, manage users' job applications and facilitate the download of promotional content at the request of the interested party.

By accepting this Privacy Policy and checking the corresponding boxes, the User gives their consent to said treatment. 

HIRINT takes the protection of your privacy and personal data very seriously. For this reason, your personal data is kept securely and treated with the utmost care, in accordance with the provisions of the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 relating to the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the "General Data Protection Regulation" or "Data Protection Regulation" or GDPR).

This Privacy Policy regulates access and use of the service that HIRINT makes available to the User interested in the services and content hosted on the Website.

Regarding this point, the User may withdraw their consent at any time by sending a message to the following email address: rgpd@hirint.io without affecting the legality of the treatment based on the consent prior to its withdrawal. .

In cases where HIRINT acts as data controller, the legal basis and legitimacy for the processing will be determined by the client responsible for the processing, in accordance with the provisions of the contract signed between the parties.

4 bis.- Processing carried out on behalf of third parties (processing order)

When the User accesses the HIRINT platform to participate in a selection or evaluation process organized by a HIRINT client company, they must take into account that HIRINT acts as data controller, the client company being the one who holds the status of data controller of the User's personal data.

In these cases, HIRINT will process personal data only following documented instructions from the responsible client, in accordance with Article 28 of Regulation (EU) 2016/679 (GDPR), and will not use it for its own purposes.

If the User wishes to exercise their data protection rights in these cases (access, rectification, deletion, objection, etc.), they must contact the responsible company that requested their participation in the evaluation process. HIRINT may facilitate this exercise if requested by the client or the data subject.

5.- What are the purposes of the processing of your personal data?

Your personal data collected by HIRINT may be used for the following purposes, according to the consent granted in the corresponding registration form:

5.1   The provision of the services offered through the Website.

5.2   The management of queries and requests for information raised by Users through the Website, as well as requests for tests and demos of HIRINT products/services.

5.3   Sending and downloading HIRINT promotional and/or commercial content at the user's request. 

5.4   Register and register users on the Website to offer their services.

5.5   The management of user job applications and the HIRINT job board.

5.6   The sending of commercial communications and/or Newsletter by HIRINT. If the User has consented, their personal data may be used to send them by letter, telephone, email, SMS/MMS, or by other equivalent means of electronic communication, commercial communications and/or HIRINT Newsletter.

The purposes described below apply only to processing carried out by HIRINT as the data controller in relation to the Website. For processing carried out as a processor, the purposes are defined by the data controller.

6.- Image Recording

As part of the candidate selection and evaluation process carried out on behalf of its clients, HIRINT may record the images of participants in order to fulfill contractual obligations and assess their skills and abilities. These recordings may be provided to the employers or recruitment agencies responsible for processing them, in accordance with contractual provisions.

Such recordings will only be made with the prior consent of the data subject and in accordance with the instructions of the data controller. HIRINT will act as the data processor in accordance with Article 28 of the GDPR, ensuring at all times the principles of proportionality, necessity, and respect for the candidate's privacy. The recordings will be processed in accordance with the provisions of Article 28 of the GDPR. Regulation (EU) 2016/679 (GDPR), Organic Law 3/2018 on the Protection of Personal Data and the Guarantee of Digital Rights (LOPDGDD) and Organic Law 1/1982, on civil protection of the right to honor, personal and family privacy and one's own image.

7.- Veracity of the data provided by Users

The User guarantees the veracity of the personal data provided and undertakes to notify HIRINT of any modification thereof. The User will be responsible, in any case, for the veracity of the data provided, with HIRINT reserving the right to exclude from the services any User who has provided false data, without prejudice to other actions that may be applicable by law.

It is recommended that Users protect their data with the utmost diligence using appropriate security tools. HIRINT will not be responsible for any theft, illegal modification or loss of data

Any modification or update of the data must be communicated to HIRINT through the means of communication provided for in this Privacy Policy.

8.- Data retention

The protection of privacy and personal data of Users is very important to HIRINT. Therefore, HIRINT makes every effort to prevent User data from being used inappropriately. Only authorized personnel have access to the User's data.

The User's personal data will be kept as long as their HIRINT account remains active for the processing purposes for which they have been provided, provided that the User has not revoked their consent, requesting the deletion of their account or the deletion of certain personal data from the User. Website.

Subsequently, if necessary, HIRINT will keep the information blocked for the legally established periods.

HIRINT is committed to complying with its obligation of secrecy and confidentiality of personal data in accordance with the provisions of applicable legislation.

9.- User rights

Users have the right to:

  1. Access your personal data;
  2. Request rectification of any inaccurate data;
  • Request the deletion of your data;
  1. Request that the processing of your data be limited;
  2. Oppose the processing of your data;
  3. Request the portability of your data.
  • Likewise, Users will have the right not to be subject to decisions based solely on automated data processing.

In the treatments carried out by HIRINT such as data controller (for example, data collected through the Website), the User may exercise his or her rights directly before HIRINT, by means of a written request to rgpd@hirint.io.

In cases where HIRINT acts as data controller, the User must address their request directly to the entity responsible for the processing (i.e., the client who has requested their participation in the process), without prejudice to HIRINT collaborating if required by the client or the interested party.

The User can also send their request by ordinary mail to the following postal address at Calle General Pardiñas 112, 28006 (Madrid), Spain.

The communication addressed to HIRINT must contain the following information.

  • Name and surname of the User; photocopy of your national identity document, or your passport or other valid document that identifies you.
  • Petition in which the request is specified.

Without prejudice to any other administrative remedy or judicial action, the User will have the right to lodge a complaint with a Supervisory Authority, in particular in the Member State in which he has his habitual residence, place of work or place of the alleged infringement, in in case you consider that the processing of your personal data is not appropriate to the regulations, as well as in the case of not seeing satisfaction in the exercise of your rights. The supervisory authority to which the complaint has been submitted will inform the complainant about the course and outcome of the complaint.

10.- Data security

The protection of privacy and personal data of Users is very important for HIRINT. Therefore, HIRINT has taken all measures at its disposal to prevent your data from being used improperly, allowing access to it only to authorized personnel.

HIRINT maintains adequate security for the protection of personal data in accordance with applicable legislation and has established all the technical means at its disposal to prevent the loss, misuse, alteration, unauthorized access and theft of the data provided by the User. through the Website, without prejudice to informing you that Internet security measures are not impregnable.

HIRINT undertakes to comply with the duty of secrecy and confidentiality regarding personal data in accordance with applicable legislation.

HIRINT will not be responsible for any damages that may arise from failure to comply with this obligation by the User.

11.- Transfers and/or assignments to third parties

The User is informed that their personal data may not be transferred to third parties or entities.

User data may only be used by HIRINT for any use that serves to correctly comply with the purposes of processing personal data set out in point 5 of this Privacy Policy.

In treatments in which HIRINT acts as data controller, no data transfers to third parties are planned except under legal obligation or technical necessity of the service (for example, technological infrastructure providers under a contract).

In treatments performed as data controller, personal data may be accessible to the responsible client, as well as to potential employers or other recipients designated by said client, in accordance with his or her instructions.

12.-Changes

HIRINT reserves the right to review its Privacy Policy at any time it deems appropriate. For this reason, we ask you to regularly check this Privacy Policy to read the most recent version of it.

However, any change that occurs in this Privacy Policy will be communicated to the User.

13.- Links to web pages

The HIRINT Website may contain links to web pages of third-party companies and entities. HIRINT cannot be responsible for the way in which these companies treat the protection of privacy and personal data, so we advise you to carefully read the Privacy Policy statements of these websites that are not owned by HIRINT with regarding the use, processing and protection of personal data.

The conditions offered by these web pages may not be the same as those offered by HIRINT.

14.- Questions

If you have any questions about our Privacy Policy, please contact us by sending an email to: rgpd@hirint.io

Likewise, if you consider that your rights are not properly safeguarded, you have the right to file a claim with the Spanish Data Protection Agency, whose contact details are: telephone numbers 901 100 099 and 912 663 517; postal address C/Jorge Juan 6, 28001 Madrid; electronic office https://sedeagpd.gob.es/sede-electronica-web/ and Application www.agpd.es

15.- Acceptance and Consent

The User declares that he or she has been informed of the conditions regarding personal data protection, accepting and consenting to the processing of such data by HIRINT when acting as the data controller, in the manner and for the purposes indicated in this Privacy Policy.

In cases where HIRINT acts as the data processor, the User declares that he or she has been informed by the responsible entity (HIRINT's client) and gives his or her consent in accordance with the conditions established by said entity.

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PUBLIC PRESENTATION

Summary
The Public Speaking test assesses a person's ability to communicate clearly, influentially, and with control in professional settings. Through 10 common scenarios, it analyzes how they handle speech structure, audience interaction, question management, language adaptation, and how they cope with pressure or unexpected situations.

Why It’s Important
Effective public speaking is not just about oratory skills; it's a key competency in leadership, strategic communication, and credibility management. A professional who masters these skills can influence, build trust, and convey value, even in demanding situations.

Elements Evaluated
•Clarity and narrative structure in the presentation.
• Adaptation to the type of audience and situation.
•Emotional management before and during the presentation.
•Reaction to interruptions or unexpected questions.
•Ability to maintain attention and generate connection.
• Persuasive communication and control of difficult scenarios.

Elements Evaluated
•Level of communicative competence.
•Presentation style and critical areas for improvement and ability to improve expressiveness, clarity and connection with the audience.

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PORTUGUESE (BR)

Summary
The Brazilian Portuguese test assesses language proficiency through questions covering grammatical structures, vocabulary, and listening comprehension. The test is designed to accurately determine the participant's overall language level according to the Common European Framework of Reference for Languages (CEFR), from A1 to C2.

Why It’s Important
Having an accurate assessment of Portuguese proficiency is key for selection processes, training, international mobility, and professional development planning. This test allows you to detect a candidate's true level of language proficiency and effectively guide future actions.

Elements Evaluated
•Use of prepositions and pronouns
•Adjectives: types and degrees
•Morphology and syntax of Portuguese
•Regular and irregular verbs
•Vocabulary on everyday and professional contexts
•Oral comprehension of complex sentences, dialogues and texts

Elements Evaluated
•Global level assigned (A1, A2, B1, B2, C1 or C2) based on performance
•Differentiated assessment in grammar, vocabulary and listening comprehension

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FRENCH

Summary
The French proficiency test assesses language proficiency through 20 questions covering key areas of grammar, vocabulary, and listening comprehension. The main objective is to identify the participant's overall French level, accurately determining their level within the CEFR framework (from A1 to C2).

Why It’s Important
Having a reliable assessment of French proficiency allows for informed decisions in selection processes, international mobility, job assignments, and the design of training plans. It also allows for the identification of specific language learning needs in work and professional contexts.

Elements Evaluated
•Grammatical knowledge: syntactic structures, verb tenses, use of prepositions, pronouns.
•Breadth and use of everyday and general vocabulary.
•Listening comprehension of sentences, conversations and listening texts.

Elements Evaluated
•Precise determination of the general level of language proficiency (from A1 to C2).
•Specific assessment in three areas: grammar, vocabulary, and listening comprehension.

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CRITICAL THINKING (SITUATIONAL)

Summary
The Critical Thinking Test assesses the ability to analyze problems from multiple angles, question assumptions, integrate diverse data, and make informed decisions in the face of ambiguity or change. Using 10 real-life situations, it measures how people apply logic, evidence, and mental flexibility to improve outcomes and prevent errors in judgment.

Why It’s Important
Critical thinking is an essential skill for decision-making in complex environments. It allows us to detect biases, avoid groupthink, adapt strategies, and act judiciously in the face of ambiguity. In a world saturated with information, those who think in a structured and flexible way generate better solutions and anticipate risks.

Elements Evaluated
•Reformulation of problems and questioning of assumptions.
•Validation and contrast of contradictory data.
•Cognitive flexibility and adaptation to change.
•Lateral and interdisciplinary thinking.
•Analytic capacity in VUCA contexts.
•Critical review of decisions and rational argumentation.

Elements Evaluated
•Level of critical thinking.
•Complex problem-solving and analysis style, as well as the ability to strengthen logical, flexible, and constructive thinking.

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NEGOTIATION (SITUATIONAL)

Summary
The Negotiation Skills test assesses how an individual handles real-life negotiation situations, both internal and external. Using 10 work scenarios, it measures the individual's ability to seek mutually beneficial agreements, maintain key relationships, adapt to different strategies, and negotiate while maintaining operational viability and business objectives.

Why It’s Important
Negotiating isn't just about closing deals: it's about building sustainable relationships, defending interests without breaking ties, and making strategic decisions under pressure. Negotiation skills are essential in environments where influence, adaptability, and a balance of firmness and flexibility define the quality of leadership and business success.

Elements Evaluated
•Impact assessment and context analysis.
•Strategic compensation and joint value generation.
•Time management and pressure in decision-making.
•Internal and external negotiation with a focus on sustainability.
•Adaptability to diverse profiles and changing circumstances.
•Building relationships of trust.

Elements Evaluated
•Level of negotiating competence.
•Negotiation style and approach to complex conflicts and agreements, as well as the ability to develop vision, tools, and adaptability.

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INTRA-ENTREPRENEURIAL MINDSET (SITUATIONAL)

Summary
The Intrapreneurial Mindset test assesses an individual's ability to generate innovation from within the organization. Through 10 work scenarios, it explores behaviors related to agile prototyping, idea validation with limited resources, adaptable leadership, and interdepartmental collaboration to drive high-impact projects.

Why It’s Important
Innovation within a company requires more than creativity: it requires strategic vision, autonomy, internal influence, and the ability to act quickly on emerging opportunities. An intrapreneurial mindset is key for organizations to evolve from within, with people capable of turning ideas into tangible solutions without the need for prior formal structures.

Elements Evaluated
•Rapid prototyping and validation capabilities.
•Lateral thinking and innovation transfer.
•Creating value with limited resources.
•Internal influence and structured selling of ideas.
•Cross-cutting and collaborative leadership.
•Data-driven iteration and validated learning.

Elements Evaluated
•Level of intrapreneurial mindset.
•Style of dealing with internal innovation and structural change, and ability to strengthen the organization's impact capacity from within.

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DIGITAL SKILLS (SITUATIONAL)

Summary
The Digital Skills test assesses professionals' ability to strategically incorporate technology into their work environment. Using 10 everyday scenarios, it analyzes how they lead digitalization, promote tool adoption, optimize processes, manage digital communication, and make data-driven decisions.

Why It’s Important
In an increasingly digital work environment, it's not enough to simply use tools: you need to know how to select them, implement them meaningfully, and turn them into value levers. Digital skills are key to increasing efficiency, reducing friction, automating tasks, and connecting technology to business strategy.

Elements Evaluated
•Automation of repetitive processes.
•Technology adoption and support for change.
•Selection and evaluation of digital tools.
•Collaboration in virtual environments and digital governance.
•Data visualization and informed decision-making.
•Attitude towards technological innovation and use of AI.

Elements Evaluated
•Level of digital competence.
•Analysis of technological leadership or operational use of tools and capacity to improve digital strategy, impact, and efficiency.

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HYBRID TEAM MANAGEMENT (SITUATIONAL)

Summary
The Hybrid Environment Team Management test assesses a professional's ability to lead effectively in contexts where remote and in-person collaborators coexist. Through 10 key situations, it measures skills related to equity, visibility, motivation, cohesion, focus management, and shared culture in hybrid work structures.

Why It’s Important
Hybrid work demands a new leadership model. It's no longer enough to manage tasks: it's necessary to design equitable experiences, sustain engagement, minimize proximity biases, and build structures that enable distributed performance. Leader decisions directly impact team cohesion, well-being, and productivity.

Elements Evaluated
•Structured inclusion of remote voices.
•Equal opportunities and visibility.
•Transparency in workload and access to information.
•Management of asynchronous communication.
•Design of hybrid rituals and bonds.
•Flexible leadership, with attention to well-being and goals.

Elements Evaluated
•Hybrid leadership level.
•Description of management style and its impact on hybrid culture.

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ADAPTABILITY (SITUATIONAL)

Summary
The Adaptability test measures an individual's ability to respond quickly, strategically, and resiliently to change. Using 10 realistic work situations, it identifies behavioral patterns in the face of uncertainty, novelty, or pressure. It also assesses the ability to lead flexibly, integrate new tools, adjust course, or make decisions in chaotic environments.

Why It’s Important
Adaptability is one of the most critical competencies for today's leadership. Companies undergoing transformation need professionals who not only tolerate change, but also actively and strategically lead it. This competency directly impacts innovation, team well-being, and the organization's competitive advantage.

Elements Evaluated
•Agility to reorganize priorities and plans in response to new contexts.
•Proactivity in continuing education and adoption of new methodologies.
•Active exploration and openness to the unknown.
•Operational flexibility in the face of changes in resources or people.
•Clear and empathetic communication in times of uncertainty.
•Agile learning and cultural adjustment in diverse environments.
•Strategic rethinking in the face of crises or changes in objectives.

Elements Evaluated
•Level of situational adaptability.
•Description of the adaptation style according to the rank obtained.

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PYTHON

Summary
This test assesses your understanding of the Python programming language through questions covering its syntax, method usage, data structures, error handling, classes, functions, and automation principles. It measures your ability to apply Python to efficiently solve problems.

Why It’s Important
Python is one of the most widely used programming languages in software development, automation, data science, and machine learning. Mastering it allows you to solve complex tasks, improve productivity, and actively contribute to technological projects.

Elements Evaluated
•Understanding the syntax and structure of the language.
•Use of functions, methods and conditional structures.
•Error and exception handling.
•Definition of classes, objects and functions.
•Knowledge of data types such as lists, tuples, dictionaries, and sets.

Elements Evaluated
•Level of competence in programming with Python.
•Number of correct and incorrect answers and time spent.
•Detailed explanation of each of the score levels obtained.

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SQL

Summary
This test assesses the ability to create, query, and manipulate databases using SQL. It includes questions on data structures, language functions, the use of subqueries and constraints, and common operations such as SELECT, INSERT, JOIN, GROUP BY, and others.

Why It’s Important
Mastery of the SQL language is essential for professionals working with large volumes of data, information analysis, or database administration. This skill allows them to optimize processes, ensure information integrity, and make decisions based on reliable data.

Elements Evaluated
•Understanding SQL syntax and commands.
•Handling subqueries, aggregation functions, and filters.
•Structuring and normalization of databases.
•Application of restrictions (UNIQUE, PRIMARY KEY, FOREIGN KEY).
•Ability to solve problems through logical and efficient queries.

Elements Evaluated
•Level of competence in the use of SQL.
•Number of correct and incorrect answers and time spent.
•Detailed explanation of each of the score levels obtained.

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WORD

Summary
This test assesses proficiency in using Microsoft Word in tasks appropriate for an intermediate level, such as style management, page layout, inserting elements, automation, and printing options. The objective is to measure the user's ability to work with text effectively.

Why It’s Important
Word is a fundamental tool in work settings where writing and editing documents is part of daily work. Intermediate proficiency improves the quality of written communication, increases efficiency, and reduces errors, especially in collaborative or professionally formatted work.

Elements Evaluated
•Functionality of the commands.
•Page layout configuration and management.
•Application and modification of styles.
•Document printing options.
•Layout.
•Character management.
•Setting up bulleted lists.
•Interaction with Microsoft Office Excel.
•Creation and management of tables of contents
•In-text word search options.
•Graphic functions.

Elements Evaluated
•Level of competence in the general use of Word.
•Evaluation of structured writing and document editing skills.
•Number of correct and incorrect answers and time spent.

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POWER POINT

Summary
The test assesses the student's ability to use Microsoft PowerPoint effectively, focusing on understanding and applying key program features. Questions cover topics such as slide creation, layout design, animations, and content structure and editing.

Why It’s Important
It allows you to communicate ideas clearly, visually, and professionally. Effective use of this program is essential in roles that require frequent presentations, visual reports, or support materials for meetings and training.

Elements Evaluated
•Knowledge of the program environment and menus.
•Creation and design of slides.
•Use of animations and transitions.
•Structuring visual content.
•Basic functions and saving/presentation options.

Elements Evaluated
•Level of competence in the use of Microsoft Office PowerPoint.
•Evaluation of skills in creating presentations and managing slides using Microsoft Office PowerPoint.
•Number of correct and incorrect answers and time spent.

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PROJECT MANAGEMENT

Summary
The Project Management test assesses practical knowledge of the tools, methodologies, and work phases involved in project management. The questions cover everything from basic concepts to key sequential processes, promoting a structured view of resource planning and management.

Why It’s Important
Effective project management allows professionals to achieve strategic objectives by optimizing time, resources, and quality. This skill is critical in business environments where organization, monitoring, and decision-making define the success of initiatives.

Elements Evaluated
•Planning tools (e.g. Gantt, WBS).
•Phases of a project’s life cycle.
•Roles and functions in traditional methodologies.
•Evaluation of advantages and limitations of different approaches.
•Key terminology and fundamentals in project management.

Elements Evaluated
•Skill level in the Project Manager role.
•Number of correct and incorrect answers and time spent.
•Detailed explanation of each of the score levels obtained.

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PROMOTION MANAGEMENT (RETAIL)

Summary
The Retail Promotion Management exam assesses knowledge applied to the planning, execution, and analysis of sales promotions. It covers everything from the fundamentals of promotional objectives and types of actions to the use of KPIs, digital tools, and profitability analysis.

Why It’s Important
Effective promotional management can improve product turnover, increase the average ticket price, and strengthen customer relationships, provided it's done without compromising business profitability. This test identifies talent with the ability to make technical decisions in this area.

Elements Evaluated
•Types of promotions and objectives (rotation, loyalty, visibility).
•Planning according to commercial calendar.
•Impact on margins, turnover and average ticket.
•Coordination between store and marketing.
•Consumer behavior in response to promotional actions.
•Digital tools and profitability analysis.
•Campaign design, execution, and monitoring.
•Segmentation and personalization criteria.

Elements Evaluated
•Level of technical knowledge applied to commercial promotions.
•Number of correct and incorrect answers and time spent.

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DIGITAL CUSTOMER SERVICE (RETAIL)

Summary
The Digital Customer Management in Retail test measures the knowledge applied to creating seamless, automated, and personalized customer experiences through digital channels. It covers tools such as CRM, loyalty platforms, marketing automation, behavioral analytics, and conversion strategies.

Why It’s Important
In an omnichannel environment, effectively managing digital customer relationships is key to retention, loyalty, and business growth. This test identifies profiles prepared to optimize the digital customer journey with a technical and strategic vision.

Elements Evaluated
•Stages of the digital customer journey.
•CRM and automation tools.
•Segmentation and personalization of the experience.
•Digital channels for attention and conversion.
•Online loyalty and customer recurrence.
•Data integration and behavioral analysis.
•Digital experience KPIs (CLV, CAC, NPS, conversion).

Elements Evaluated
•Level of technical knowledge in digital customer management.
•Analysis of strategic capabilities in e-commerce and omnichannel environments.
•Number of correct and incorrect answers and time spent.

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LEADERSHIP SKILLS

Summary
It is structured around five indices, each composed of a specific set of competencies related to different leadership styles. These dimensions combine to provide a comprehensive view of an individual's leadership style, allowing us to identify how their leadership, adaptation, influence, execution, and inspiration manifest.

Why It’s Important
Understanding the predominant leadership style allows for better alignment of leader development with the organization's strategic needs, strengthening decision-making effectiveness, and adjusting behaviors to different contexts, teams, and stages of the organizational cycle.

Elements Evaluated
•Transformational Leadership: Inspiring, mobilizing, and developing people toward a common vision and a culture of growth.
•Transactional Leadership: Ensure operational efficiency through structure, planning, and goal achievement.
•Adaptive Leadership: Agilely adapt to changing contexts, fostering innovation and resilience.
•Strategic Leadership: Influencing the organizational system, positioning oneself, building networks, and generating impact.
•Ethical Leadership: Act with integrity, personal awareness, and responsibility toward others.

Elements Evaluated
•Leadership Index that combines all the characteristics evaluated.
•Skill level of each specific dimension.
•Analysis of the behavior of each specific dimension.

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EMOTIONAL INTELLIGENCE

Summary
The Emotional Intelligence test takes an in-depth look at key emotional skills that directly impact professional performance and personal well-being. It assesses how a person understands and regulates their emotions, adapts to their environment, manages relationships, and connects with others. The results provide a clear and practical view of the person's emotional profile, allowing them to take action on the levers of impact.

Why It’s Important
Emotional intelligence is directly related to the ability to make decisions under pressure, collaborate effectively, lead with influence, and build trusting environments. Assessing it allows us to identify strengths and potential areas for development that impact effectiveness, the work environment, and individual growth.

Elements Evaluated
14 emotional competencies, grouped into 4 major dimensions of the Goleman and Boyatzis emotional intelligence model:
•Self-awareness: the degree of emotional clarity a person has about themselves: how they recognize their emotions, behavior patterns, values, and level of personal security.
•Self-Management: ability to regulate emotions, maintain stability, and act effectively in demanding or changing situations.
•Social Awareness: interpersonal sensitivity and the ability to read the emotional and relational environment in the organizational sphere.
•Relationship Management: how a person manages relationships, leads, collaborates, communicates, and influences others through emotional intelligence.

Elements Evaluated
•Emotional Intelligence Index that combines the four dimensions.
•Level of emotional development in each of the clusters.
•Scoring by competency with behavioral descriptions according to level.

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COMMUNICATION SKILLS

Summary
The Communication Skills Test consists of 3 dimensions, each with several behavioral indicators related to listening, expression, and emotional aspects. Each dimension relates to a key behavioral area in communication, providing a comprehensive view of the person's skill level towards each of these aspects.

Why It’s Important
Identify and promote communication-related behaviors that directly impact people's performance and the functioning of teams and organizations.

Elements Evaluated
•Expressive Skill: Clear verbal and non-verbal communication, defined by behaviors related to expressing ideas, thoughts and emotions effectively.
•Receptive Skill: Actively listen, process information and understand other people to collaborate effectively.
•Emotional Skill: Understanding and responding to the emotions of other people, linked to the ability to perceive, understand and respond to emotions during communication processes.

Elements Evaluated
•Communication skill index that combines the three dimensions.
•Skill level of each specific dimension.
•Analysis of the components of each dimension.
•Analysis of the behavior of each specific dimension.

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EXTENDED SOFT SKILLS

Summary
The Soft Skills Test thoroughly evaluates the key skills essential for high professional and personal performance. By utilizing various combinations, success profiles can be created to find the right match in all types of talent evaluations. This assessment provides a diverse and in-depth understanding of each individual, allowing for the prediction of their success.

Why It’s Important
Identifying individuals' strengths and areas for improvement facilitates selection and professional development, thanks to its predictive nature regarding performance, ultimately contributing to a more efficient and harmonious work environment.

Evaluated elements
•Between 4 and 34 skills.
•Detection of social desirability.

Results
•Fit with the job profile based on the requirements and weighting of each competency.
•Ranking of people evaluated based on fit.
•Detailed report that analyzes the expected behaviors in each competition.
•Identification of strengths.
•Identification of areas that may need development or improvement.
•Competence-based interview report for more in-depth insights into the results.
•Feedback report to support the professional and personal growth of the evaluated individual.

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CULTURE AND MENTALITY

Summary
The Culture and Mindset test assesses the 4 main types of culture within today's organizational environments. The main objective is to detect and analyze different relevant aspects of people's culture and mindset, providing a complete view of their motivations and behaviors that can be compared against an ideal profile.

Why It’s Important
Ensuring that employees are aligned with the organization's culture and mindset is critical in today's context, contributing to a more integrated and cohesive work environment.

Evaluated elements
•Cultures: Hierarchical, Clan, Entrepreneurship, Market.
•Indexes: Cultural Agility, Cultural Resilience, Service Focus, Contribution to Transformation.

Results
•Detailed view of the cultural fit through the person's mentality.
•Identification of the person's fit into the organization's ideal mentality.
•Enumeration and scoring of the person's mentalities.
•Detailed evaluation of the degree of each composite index.

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VALUES

Summary
The Values test assesses the 9 main values within current organizational environments. The main objective is to detect and analyze different relevant aspects of people's culture, values and ethics, providing a complete view of their motivations and behaviors that can be compared against an ideal profile.

Why It’s Important
Ensuring that employees are aligned with the organization's values is critical in the current context, contributing to a more integrated and cohesive work environment.

Evaluated elements
•Values: Respect, Excellence, Innovation, Sustainability, Diversity and Inclusion, Integrity, Commitment, Wellbeing, Trust.
•Indexes: Integrity, Social Contribution, Strategic Impact.

Results
•Detailed view of the person's values.
•Identification of the person's fit with the organization's ideal.
•Listing and scoring of the person's values.
•Detailed evaluation of the degree of each index.

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COMMUNICATION SKILLS

Summary

The Communication Skills Test consists of 3 dimensions, each with several behavioral indicators related to listening, expression, and emotional aspects. Each dimension relates to a key behavioral area in communication, providing a comprehensive view of the person's skill level towards each of these aspects.

Why It’s Important
Identify and promote communication-related behaviors that directly impact people's performance and the functioning of teams and organizations.

Evaluated elements
•Expressive Skill: Clear verbal and non-verbal communication, defined by behaviors related to expressing ideas, thoughts and emotions effectively.
•Receptive Skill: Actively listen, process information and understand other people to collaborate effectively.
•Emotional Skill: Understanding and responding to the emotions of other people, linked to the ability to perceive, understand and respond to emotions during communication processes.

Results
•Communication skill index that combines the three dimensions.
•Skill level of each specific dimension.
•Analysis of the components of each dimension.
•Analysis of the behavior of each specific dimension.

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ENGLISH SPEAKING

Summary

The Speaking English test assesses the level through 3 audio questions to which the person must give an answer by recording their response in the same format. The difficulty of the questions and the minimum and maximum length of the answers are calibrated to obtain the level of spoken English with guarantees. In this test, an AI supports the identification of the person's speech patterns to identify their level.

Why It’s Important
Ensuring that people can communicate effectively orally in a language that is key to many business and professional interactions, thereby facilitating international collaboration and improving customer service.

Evaluated elements
•Grammar: Evaluation of grammatical rules and their correct application in various contexts.
•Vocabulary: Knowledge and appropriate use of words and expressions.
•Pronunciation: Ability to dict when expressing oneself orally.
•Fluency: Ease when expressing oneself appropriately.

Results
• Level of spoken English proficiency according to global standards.
•Assessment of listening comprehension in English.
•Measurement of grammar knowledge, vocabulary, pronunciation and fluency.
•Number of correct and incorrect answers and time spent.

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INTERMEDIATE EXCEL

Summary
The test values the level of knowledge, part of the candidate, of the Microsoft Office Excel program in merit of all the production and all the management of electronic fogs.

Key points
•Command functionality.
•Knowledge and implementation of the formula.
•Insert images.
•Command automation (macro).
•Manage the river and colonne.
•Knowledge and implementation of functions.
•Impostazione and manage layout.
•Calculation fog stamp.
•Application and modification of styles.

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DISC

Summary
The DISC test assesses four major personality factors: Dominance, Influence, Steadiness, and Conscientiousness. By combining the scores for each factor, the natural and pressured behavior tendencies of individuals are obtained, giving an overview of the person's profile.

Why It’s Important
Understand how employees behave in different situations, helping to improve team dynamics, talent management and role adaptation within the organization.

Evaluated elements
•Dominance: factor of determination, ambition and motivation to succeed.
•Influence: factor related to communication, openness and social trust.
•Stability: factor that indicates the person's management of emotions.
•Conscientiousness: factor that indicates an orientation toward thoroughness and analysis.
•Natural behavior: The behavior that a person shows on most occasions.
•Behavior under pressure: What a person shows during tense situations.

Results
•General profile of the individual's personality based on the four factors.
•Detailed analysis of the person's behavior: natural behaviors and under pressure.
•Reliability of the person's responses.
•Strengths and areas of improvement associated with the profile obtained.

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SUPPLY CHAIN (RETAIL)

Summary
This Supply Chain test assesses key aspects such as the importance of logistics in product availability, negotiation and management of supplier relationships, and the role of emerging technologies in ensuring efficiency and real-time visibility of inventories.

Why It’s Important
Ensuring effective supply chain management is crucial to guarantee product availability, reduce costs, and maximize customer satisfaction, which contributes significantly to competitiveness and success in the retail sector.

Evaluated elements
•Importance of logistics in product availability.
•Negotiation and management of supplier relationships.
•Implementation of emerging technologies for inventory efficiency and visibility.
•Strategies to minimize costs.
•Strategies to maximize customer satisfaction.
•Supply chain optimization.

Results
•Level of skill in retail supply chain management.
•Analysis of specific areas: logistics, supplier relations, emerging technologies, cost strategies and customer satisfaction.
•Number of correct and incorrect answers and time spent.

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TECHNOLOGY AND DIGITALIZATION (RETAIL)

Summary
The Retail Technology and Digitalization test assesses the level of knowledge applied to digital tools, process automation, omnichannel, loyalty, data analytics, and technological solutions to improve operational efficiency and the shopping experience. It includes technical content on ERP, CRM, WMS, electronic labels, sensors, payment methods, and mobile apps.

Why It’s Important
The strategic use of technology allows for optimizing operations, generating useful data for decision-making, personalizing the customer experience, and increasing competitiveness. This test identifies profiles with technical judgment and the ability to implement or lead digitalization initiatives in retail environments.

Evaluated elements
•Knowledge of tools (ERP, CRM, WMS).
•Digitization of operational and logistics processes.
•Customer experience solutions (electronic labels, sensors, apps, self-checkout).
•Loyalty and CRM systems.
•Point-of-sale data analytics.
•Omnichannel management and task automation.
•Criteria for technological adoption and operational efficiency.

Results
•Level of technical knowledge applied to retail technology.
•Number of correct and incorrect answers and time spent.

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COMPLIANCE (RETAIL)

Summary
This Regulatory Compliance exam assesses students' understanding and application of the legal and regulatory regulations essential to the successful operation of a retail business. It addresses critical issues such as labor and consumer laws, ethical business practices, product safety, and strategies to promote corporate social responsibility.

Why It’s Important
Ensuring that employees understand and comply with legal and regulatory regulations is crucial to maintaining business integrity, protecting customers and employees, and promoting ethical and responsible business practices.

Evaluated elements
•Labor and consumer laws.
•Ethical practices in trade.
•Product safety.
•Strategies to promote corporate social responsibility.
•Protection of customers’ personal information.
•Compliance with return and refund policies.
•Ensuring a safe working environment.

Results
•Skill level in applying legal and regulatory regulations in retail.
•Analysis of specific areas: labor laws, ethical practices, product safety, social responsibility, data protection, return policies and safe work environment.
•Number of correct and incorrect answers and time spent

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FINANCIAL MANAGEMENT (RETAIL)

Summary
The Retail Financial Management test measures the candidate's level of technical knowledge on key financial topics in the sector: margins, break-even point, profitability by category, cost control, results analysis, and projections. It is designed to assess the candidate's ability to make financial decisions based on real business data.

Why It’s Important
The financial sustainability of a store or business unit depends on the understanding and management of its financial indicators. This test identifies profiles capable of interpreting data, controlling deviations, and acting with economic judgment in operational and strategic decisions.

Evaluated elements
•Gross margin, average stock and break-even point.
•Profitability by category and GMROI.
•Sales vs. stock analysis and margin-volume mix.
•Control of operating costs and budgets.
•Financial planning and income projection.
•Key indicators: ROA, CLV, financial conversion ratio.
•Control and reporting tools.

Results
•Level of technical knowledge in financial management applied to retail.
•Analysis of analytical capabilities and data-driven decision-making.
•Number of correct and incorrect answers and time spent.

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PERSONNEL MANAGEMENT (RETAIL)

Summary
The Retail People Management test measures the level of technical knowledge in team planning, operational leadership, work environment, training, regulations, and performance management. It assesses how the candidate organizes, motivates, and develops people in dynamic, customer-oriented environments.

Why It’s Important
Effective team management directly impacts customer experience, goal achievement, and store culture. This test identifies profiles with technical vision and operational leadership, capable of coordinating people with professional criteria and a focus on results.

Evaluated elements
•Shift planning and team organization.
•Operational leadership and task supervision.
•Performance evaluation and feedback.
•Work environment, communication and conflict resolution.
•Continuing education and development of versatility.
•Basic labor regulations.
•Culture, engagement and employee experience.

Results
•Level of technical knowledge in retail personnel management.
•Analysis of leadership skills and improvement of the work environment.
•Number of correct and incorrect answers and time spent.

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VISUAL MERCHANDISING (RETAIL)

Summary
The Retail Visual Merchandising test assesses the candidate's level of technical knowledge in planning and executing visual strategies that impact conversion, customer experience, and brand image. It covers everything from fundamental concepts to metrics and tools for visual decision-making.

Why It’s Important
Visual merchandising directly influences customer behavior, space profitability, and brand perception. This test identifies profiles that apply visual criteria with commercial logic and the ability to adapt the store to different operational, aesthetic, and strategic needs.

Evaluated elements
•Principles of visual exposition (rhythm, contrast, symmetry).
•Store layout, hot/cold zones, and customer journey.
•Cross-merchandising and strategic grouping.
•Signage, shop windows and visual elements.
•Commercial storytelling and visual branding.
•Visual impact analysis on sales.
•Metrics: visual conversion rate, heat maps.

Results
•Level of technical knowledge in visual merchandising.
•Number of correct and incorrect answers and time spent.

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INVENTORY MANAGEMENT (RETAIL)

Summary
The Retail Inventory Management test measures technical knowledge of stock control, turnover, demand forecasting, logistics efficiency, and the use of technological tools (ERP, RFID, WMS). It focuses on assessing the candidate's ability to ensure product availability based on operational efficiency and commercial profitability.

Why It’s Important
Good inventory management helps prevent stockouts and unnecessary excess stocks, optimize space use, improve customer experience, and connect logistics decisions with commercial results. This test identifies profiles with the potential to assume responsibilities in demanding operational environments.

Evaluated elements
•Stock control and inventory types.
•Product rotation and demand planning.
•Coverage, safety stock and obsolescence.
•Physical, cyclical and annual inventory processes.
•Logistics efficiency indicators.
•Supply and forecasting systems.
•Use of technological tools (ERP, RFID, WMS).

Results
•Level of technical knowledge in inventory management.
•Number of correct and incorrect answers and time spent.

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CUSTOMER SERVICE (RETAIL)

Summary
The Retail Customer Service test assesses the technical knowledge applied to customer interaction in physical and digital environments. It covers service standards, complaint management, customer service protocols, loyalty, digital tools, omnichannel experience, and satisfaction metrics.

Why It’s Important
Customer service is a key factor in brand perception, sales conversion, and loyalty. This test identifies profiles capable of providing professional service, resolving incidents, adapting to different channels, and applying technical criteria to the service experience.

Evaluated elements
•Customer service principles and standards.
•Complaint and incident management.
•Use of digital tools and CRM.
•Service channels: physical, telephone, digital.
•Loyalty and personalization techniques.
•Service quality indicators (NPS, satisfaction, times).
•Omnichannel and integrated experience.

Results
•Level of technical knowledge in customer service.
•Analysis of competencies and development opportunities in care roles.
•Number of correct and incorrect answers and time spent.

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SALES AND MARKETING (RETAIL)

Summary
The Retail Marketing and Sales test measures the technical knowledge applied to the design, execution, and evaluation of commercial actions in the retail environment. It covers everything from promotions and consumer behavior to omnichannel strategies, personalization, brand activation, and results analysis.

Why It’s Important
Commercial dynamism in retail requires profiles capable of connecting marketing, sales, and customer experience. This test identifies talent with technical acumen to increase traffic, conversion, and loyalty through coordinated and measurable actions.

Evaluated elements
•Recruitment and loyalty strategies.
•Execution and measurement of in-store campaigns.
•Pricing, promotions and visual communication.
•Consumer behavior and purchasing decisions.
•Omnichannel marketing and personalization.
•Conversion, average ticket and recurrence.
•Brand activation and impact analysis.

Results
•Level of technical knowledge in marketing and sales applied to retail.
•Capacity analysis to design and implement effective commercial actions.
•Number of correct and incorrect answers and time spent.

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GENERAL KNOWLEDGE (RETAIL)

Summary
The General Retail Knowledge test assesses your understanding of store operations from an operational, commercial, and strategic perspective. It covers key concepts such as roles and functions, promotional campaigns, space management, layout, assortment, business metrics, core technologies, and customer relations.

Why It’s Important
Cross-functional retail knowledge allows staff to make decisions aligned with the reality of the business, adapt to the pace of sales, and add value from any position. This test identifies candidates with a comprehensive understanding of the store environment and the potential for growth in responsibilities.

Evaluated elements
•Roles and functions in the store.
•Commercial and seasonal dynamics.
•Layout, assortment and rotation.
•Basic operations: opening, closing, inventory, replenishment.
•Key indicators (sales, margin, turnover).
•Commercial calendar and campaigns.
•Connection between operations, customers and financial results.

Results
•Level of technical knowledge applied to retail operations.
•Number of correct and incorrect answers and time spent.

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PROSPECTING (SALES)

Summary
The Prospecting test assesses the ability to find new clients. It goes beyond simply measuring theoretical knowledge; it also seeks to understand and assess the practical skills required to successfully carry out prospecting activities in commercial environments, especially aimed at mid-market account executives and sales development representatives.

Why It’s Important
Ensuring effective prospecting is critical to the growth and success of any sales team. It helps identify opportunities for improvement and ensures that teams are equipped to effectively generate new business opportunities.

Evaluated elements
•Establishing prospecting objectives.
•Outbound prospecting methods and techniques.
•Effective communication strategies with potential clients.
•Lead tracking and management skills.

Results
•Sales prospecting skill level.
•Analysis of the strategies used in prospecting.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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SALES PROCESS (SALES)

Summary
The Sales Process test assesses knowledge and understanding of the sales process at different stages, as well as the skills required to successfully carry out each of these stages. It addresses not only theoretical knowledge, but also a practical understanding of how to apply these concepts in real sales situations. This assessment is aimed at sales professionals at all levels.

Why It’s Important
Securing the sales process is critical to the success of any business. It helps identify areas of strength and opportunities for improvement, which in turn contributes to improving the overall performance of the sales force.

Evaluated elements
•Identification of potential clients.
•Prospecting and lead qualification skills.
•Product or service presentation strategies.
•Objection handling techniques.
•Sales closing strategies.

Results
•Skill level at each stage of the sales process.
•Analysis of the strategies used in different sales situations.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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TIME MANAGEMENT (SALES)

Summary
The Sales Time Management test assesses your understanding and application of the fundamental principles of time management in a high-intensity, high-demand work environment such as sales.

Why It’s Important
Ensuring effective time management is critical to success in the sales field, where productivity and the ability to meet deadlines are critical. It helps identify areas for improvement and ensure professionals are equipped to maximize their efficiency and performance in a demanding sales environment.

Evaluated elements
•Planning and organizing time.
•Prioritization of tasks based on their importance and urgency.
•Techniques to avoid procrastination and maximize productivity.
•Effective management of the sales pipeline and customer management.
•Strategies to reduce stress and maintain work-life balance.

Results
•Level of skill in time management.
•Analysis of knowledge and application of time management principles.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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OBJECTION HANDLING (SALES)

Summary
The Objection Handling test assesses the ability to handle objections in different situations. It not only aims to measure theoretical knowledge on the subject, but also to understand and assess the practical skills required to successfully manage objections in commercial environments. It is specially designed for sales executives, account representatives and business development professionals.

Why It’s Important
Ensuring objection handling is crucial to closing sales and building strong customer relationships. It helps identify areas of improvement that sales professionals need to be able to address potential customers’ concerns effectively to move forward in the sales process and achieve business success.

Evaluated elements
•Identification of common objections during the sales process.
•Strategies to respond effectively to objections.
•Communication and persuasion skills.
•Adaptability to handle diverse situations and types of clients.

Results
•Level of skill in handling sales objections.
•Analysis of the strategies used to overcome objections.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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CLOSING TECHNIQUES (SALES)

Summary
The Closing Techniques test assesses the ability to close sales in different situations. It not only seeks to measure theoretical knowledge on the subject, but also to understand and assess the practical skills necessary to successfully manage closing moments in commercial environments. It is especially designed for sales executives, account representatives and business development professionals.

Why It’s Important
Ensuring effective sales closure is crucial to business success. It helps to identify areas for improvement in communication with potential customers during the closing phase, as well as develop strategies to strengthen the ability to successfully close deals.

Evaluated elements
•Understanding how to generate customer engagement and urgency.
•Skills to handle objections effectively.
•Ability to influence the client's decision.
•Competence in the sales closing process.
•Ability to clearly articulate the value of the offer and respond to customer concerns.

Results
•Sales closing skill level.
•Analysis of closing skills in different scenarios.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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SOCIAL NETWORKS (MARKETING)

Summary
The Social Media test assesses your understanding of social media management as well as your ability to apply practices in real-world situations. It covers a wide range of topics related to social media marketing, from understanding key metrics to implementing effective strategies to increase audience engagement and drive conversions.

Why It’s Important
Ensuring social media marketing is an integral part of any digital marketing strategy today. Mastering these platforms allows businesses to effectively reach their target audience, increase engagement, and build a strong online presence.

Evaluated elements
•Understanding key social media metrics.
•Implementation of strategies to increase engagement and generate conversions.
•Segmentation of the target audience.
•Creation of relevant and attractive content.
•Analysis of social media data.
•Reputation management on platforms such as Facebook, Instagram, LinkedIn and TikTok.

Results
•Level of skill in social media marketing.
•Analysis of specific areas: key metrics, engagement strategies, audience segmentation, content creation and reputation management.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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GOOGLE ADS (MARKETING)

Summary
The Google Ads test assesses your understanding of how to use this tool, as well as your ability to apply practices in real-life situations. It covers everything from keyword selection and strategy to campaign optimization, covering essential topics such as keyword match types, interpretation of key metrics, setting budgets, and advanced techniques such as remarketing and mobile device adjustments.

Why It’s Important
Ensuring mastery of online advertising, especially through Google Ads, plays a fundamental role in a company's digital marketing strategy. Mastering this platform allows you to reach relevant audiences, maximize return on investment and improve brand visibility online.

Evaluated elements
•Keyword selection and strategy.
•Interpretation of key performance metrics.
•Establishment and management of budgets.
•Audience segmentation.
•Performing A/B testing.
•Advanced techniques such as remarketing and mobile device adjustments.

Results
•Skill level in Google Ads and online advertising.
•Analysis of specific areas: keyword selection, budget management, interpretation of metrics and advanced techniques.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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SEO (MARKETING)

Summary
The SEO test assesses your knowledge and understanding of these topics, as well as your ability to apply these practices in real-world situations. It covers a wide range of SEO-related topics, from basic concepts like on-page and off-page optimization to advanced strategies like keyword research, URL structure, and image optimization.

Why It’s Important
Ensuring SEO is essential for a website to be discovered online and increase its organic traffic. Mastering SEO techniques allows you to improve your search engine rankings and attract more qualified visitors, which contributes to the success of a digital marketing strategy.

Evaluated elements
•SEO basics: on-page and off-page optimization.
•Advanced SEO strategies: keyword research, URL structure, image optimization.
•Practical application of SEO techniques in real situations.

Results
•SEO skill level.
•Analysis of specific areas: on-page and off-page optimization, keyword research, URL structure, image optimization.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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ADVANCED EXCEL

Summary
The Advanced Excel exam assesses knowledge and in-depth understanding of various Excel functions, tools, and features. It covers topics such as statistical analysis, data manipulation, advanced functions, automation tools, VBA programming, and spreadsheet management. Skills must be demonstrated in applying specific functions, understanding advanced concepts, and solving practical problems using Excel.

Why It’s Important
Ensuring advanced proficiency in Excel is essential for roles that involve complex data analysis, financial modeling, and automation of repetitive tasks. It helps determine participants’ ability to work with Excel in professional environments that require a high degree of sophistication in data handling.

Evaluated elements
•Application of statistical analysis and data modeling techniques.
•Advanced use of complex functions and formulas.
•Manipulation and transformation of large data sets.
•Task automation using macros and VBA programming.
•Creation and management of complex financial models.
•Use of scenario analysis and simulation tools.

Results
•Advanced Excel management skill level.
•Assessment of advanced Excel proficiency and skills related to complex data analysis.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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INTERMEDIATE EXCEL

Summary
The Intermediate Excel test assesses skills in using the spreadsheet, including advanced functions, conditional formatting, pivot tables, and data analysis. It addresses various aspects of the application to measure knowledge and skills in data manipulation and report creation.

Why It’s Important
Ensuring Excel proficiency at an intermediate level is essential for roles that involve data analysis and reporting. It helps determine participants’ ability to work with data in a more sophisticated manner, which is crucial for informed decision making and performance analysis.

Evaluated elements
•Use of advanced functions such as VLOOKUP, SUMIF and COUNTIF
•Application of conditional formats to highlight important data.
•Creation and manipulation of dynamic tables for data analysis.
•Performing data analysis using tools such as filters and graphs.
•Building reports using advanced formulas and functions.

Results
•Intermediate Excel management skill level.
•Assessment of intermediate Excel proficiency and data manipulation skills.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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BASIC EXCEL

Summary
The Basic Excel test evaluates essential skills in using this spreadsheet tool. It covers topics such as navigation through the interface, cell formatting, data management, and some basic functions. Participants must demonstrate the ability to efficiently perform common tasks in Excel, from adding filters to automatically inserting dates.

Why It’s Important
Mastering Excel is fundamental in many work environments, especially in roles that require data manipulation and analysis. It helps determine participants' ability to work with data simply and effectively.

Evaluated elements
•Navigation through the Excel interface.
•Cell formatting and presentation styles.
•Data management, including insertion, deletion, and editing.
•Use of basic functions such as SUM, AVERAGE and CONCATENATE.
•Application of filters and sorting of data.

Results
•Skill level in basic Excel management.
•Evaluation of efficiency in performing common tasks in Excel.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas requiring improvement.

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ADAPTIVE ENGLISH

Summary
The Adaptive English test evaluates the level through 50 questions divided into three sections: 20 on grammar, 20 on vocabulary and 10 on listening. The difficulty of the questions is dynamically adjusted based on the user's performance, starting at the level the user believes they are at and varying between levels depending on correct or incorrect answers.

Why It’s Important
Ensuring that people can communicate effectively in a language that is key to many business and professional interactions, thus facilitating international collaboration and improving customer service.

Evaluated elements
•Grammar: Evaluation of grammatical rules and their correct application in various contexts.
•Vocabulary: Knowledge and appropriate use of words and expressions.
•Listening: Listening comprehension of dialogues and monologues in English.

Results
•English proficiency level according to global standards.
•Evaluation of reading and listening comprehension in English.
•Measurement of knowledge of grammar and vocabulary.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas that need improvement in communication in English.

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ENGLISH

Summary
The English test is designed to assess language knowledge in a variety of areas, including reading and listening comprehension. It addresses a wide range of topics and everyday situations, allowing the ability to communicate in English to be assessed in different contexts.

Why It’s Important
Ensuring that people can communicate effectively in a language that is key to many business and professional interactions, thus facilitating international collaboration and improving customer service.

Evaluated elements
•Reading comprehension: Completing sentences, Answering questions based on provided passages, Assessment of grammar and vocabulary.
•Listening comprehension: Select the correct answer after listening to audio files, Evaluation of the ability to understand and capture details of speech in English.

Results
•English proficiency level according to global standards.
•Evaluation of reading and listening comprehension in English.
•Measurement of knowledge of grammar and vocabulary.
•Number of correct and incorrect answers and time spent.
•Identification of areas of strength and areas that need improvement in communication in English.

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POSITIVE IMPACT

Summary
The Positive Impact test consists of 4 sections, each with several behavioral indicators. Each indicator is related to a key behavior in its respective area, providing a comprehensive view of the person's level of motivation towards each of these aspects.

Why It’s Important
Identify and promote behaviors that align employees with the values and objectives of the organization, fostering an ethical, inclusive and sustainable work environment.

Evaluated elements
•Guidance to Regulatory Compliance: Compliance with the standards of the profession and the company.
•Orientation to Ethics: Compliance with ethical principles and standards.
•Orientation to Diversity and Inclusion: Acceptance and integration of people's differences.
•Orientation to Sustainability: Concern for the environment.

Results
•Global positive impact index that combines the four areas.
•Level of motivation of the person towards each specific area.
•Detailed view of each area evaluated separately.
•Recommended actions to improve and strengthen the individual's positive impact.
•Interview report to complement the evaluation.

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ADVANCED VERBAL REASONING

Summary
The Verbal Reasoning test measures the ability to understand ideas or tasks expressed through language, whether written or oral. Each question presents a phrase, group or text to answer, choosing one of the available options to solve the problem.

Why It’s Important
It is essential in roles that require effective communication skills, interpretation of written and oral information, and the ability to follow instructions, improving efficiency and accuracy in internal and external communication.

Evaluated elements
•Ability to understand ideas expressed through written and oral language.
•Ability to complete logical verbal sequences.
•Efficiency and speed in problem-solving within a limited time frame.

Results
•Level of verbal reasoning of the individual compared to the general population, with a score of 1 to 10.
•Performance ranking: below average, average, or above average.
•Index of speed and accuracy while taking the test.
•Detailed explanation of what each of the obtained scores implies.

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GENERAL VERBAL REASONING

Summary
The Verbal Reasoning test measures the ability to understand ideas or tasks expressed through language, whether written or oral. Each question presents a phrase or set of sentences to be answered, choosing one of the available options to solve the problem.

Why It’s Important
It is essential in roles that require effective communication skills, interpretation of written and oral information, and the ability to follow instructions, improving efficiency and accuracy in internal and external communication.

Evaluated elements
•Ability to understand ideas expressed through written and oral language.
•Ability to complete logical verbal sequences.
•Efficiency and speed in problem-solving within a limited time frame.

Results
•Level of verbal reasoning of the individual compared to the general population, with a score of 1 to 10.
•Performance ranking: below average, average, or above average.
•Index of speed and accuracy while taking the test.
•Detailed explanation of what each of the obtained scores implies.

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ADVANCED NUMERICAL REASONING

Summary
The Numerical Reasoning test measures the ability to manipulate numbers and solve numerical problems quickly and correctly. Each question presents a numerical problem to be solved, evaluating the individual's accuracy and speed in calculation and mathematical logic.

Why It’s Important
It is essential in roles that require competencies in data analysis, accounting and tasks involving mathematical calculations, contributing to accuracy and efficiency in data-driven decision making.

Evaluated elements
•Ability to handle numbers accurately.
•Ability to solve numerical problems quickly.
•Efficiency and speed in problem-solving within a limited time frame.

Results
•Level of abstract reasoning of the individual compared to the general population, with a total score ranging from 1 to 10.
•Performance ranking: below average, average, or above average.
•Index of speed and accuracy while taking the test.
•Detailed explanation of what each of the obtained scores implies.

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GENERAL NUMERICAL REASONING

Summary
The Numerical Reasoning test measures the ability to manipulate numbers and solve numerical problems quickly and correctly. Each question presents a numerical problem to be solved, evaluating the individual's accuracy and speed in calculation and mathematical logic.

Why It’s Important
It is essential in roles that require competencies in data analysis, accounting and tasks involving mathematical calculations, contributing to accuracy and efficiency in data-driven decision making.

Evaluated elements
•Ability to handle numbers accurately.
•Ability to solve numerical problems quickly.
•Efficiency and speed in problem-solving within a limited time frame.

Results
•Level of abstract reasoning of the individual compared to the general population, with a total score ranging from 1 to 10.
•Performance ranking: below average, average, or above average.
•Index of speed and accuracy while taking the test.
•Detailed explanation of what each of the obtained scores implies.

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SPATIAL REASONING

Summary
The Spatial Reasoning Test measures the ability to imagine and conceive objects in space, including the skill to represent and recognize them despite changes in orientation or perspective. Each question presents a series or matrix of images, requiring the selection of the option that best completes the sequence or matrix according to the presented pattern or logic.

Why It’s Important
This test is essential for roles that require strong visual perception and the mental manipulation of objects, such as in design, engineering, and architecture, thus improving efficiency and accuracy in related tasks.

Evaluated elements
•Ability to imagine and conceive objects in space.
•Ability to recognize objects despite changes in orientation or perspective.
•Efficiency and speed in problem-solving within a limited time frame.

Results
•Level of spatial reasoning of the individual compared to the general population, with a score from 1 to 10.
•Performance ranking: below average, average, or above average.
•Index of speed and accuracy while taking the test.
•Detailed explanation of what each of the obtained scores implies.

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ABSTRACT REASONING

Summary
The Abstract Reasoning Test measures the ability to solve logical problems and make inferences based on the available information. Its goal is to evaluate the user's skill in recognizing and applying principles of sequencing, logic, and visual patterns within a limited time frame, requiring both efficiency and speed in answering each question.

Why It’s Important
Identifying individuals with the potential to solve complex problems and adapt to new situations is crucial for roles that demand rapid learning.

Evaluated elements
•Recognition and application of principles of sequencing, logic, and visual patterns.
•Ability to complete sequences or matrices of images with the correct option.
•Efficiency and speed in problem-solving within a limited time frame.

Results
•Level of abstract reasoning of the individual compared to the general population, with a total score ranging from 1 to 10.
•Performance ranking: below average, average, or above average.
•Index of speed and accuracy while taking the test.
•Detailed explanation of what each of the obtained scores implies.

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Personality

Summary
The Big Five Test evaluates the major personality factors: openness, agreeableness, conscientiousness, neuroticism, and extraversion. Through these factors, it captures the most stable and defining trends in behavior and attitudes for each individual, providing a deep understanding of their personality.

Why It’s Important
Understand how employees behave in different situations, helping to improve team dynamics, talent management and role adaptation within the organization.

Evaluated elements
•Openness: Tendency to imagination, curiosity and new experiences.
•Kindness: Tendency to cooperate, kindness and trust in other people.
•Responsibility: Tendency towards organization, discipline and reliability.
•Neuroticism: Management of emotional stability and stress.
•Extraversion: Level of sociability, assertiveness and energy in social interactions.

Results
•General personality profile of the individual based on the five factors.
•Detailed analysis of each of the five big factors.
•Behavioral trends and attitudes in various contexts.

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Soft Skills Assessment

Summary
The Soft Skills Test thoroughly evaluates the key skills essential for high professional and personal performance. By utilizing various combinations, success profiles can be created to find the right match in all types of talent evaluations. This assessment provides a diverse and in-depth understanding of each individual, allowing for the prediction of their success.

Why It’s Important
Identifying individuals' strengths and areas for improvement facilitates selection and professional development, thanks to its predictive nature regarding performance, ultimately contributing to a more efficient and harmonious work environment.

Evaluated elements
•Between 4 and 34 skills
•Detection of social desirability

Results
•Fit with the job profile based on the requirements and weighting of each competency.
•Ranking of people evaluated based on fit.
•Detailed report that analyzes the expected behaviors in each competition.
•Identification of strengths.
•Identification of areas that may need development or improvement.
•Competence-based interview report for more in-depth insights into the results.
•Feedback report to support the professional and personal growth of the evaluated individual.

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