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Chapter 9: Organizational culture with Carolina Astaiza

In this chapter of HR Thoughts, Carolina Astaiza, human resources leader at Rappi in Colombia, addresses one of the most critical and discussed topics in the business world: organizational culture. With over 20 years of human resources experience across diverse industries, Carolina brings a fresh and insightful perspective on how effective leadership can shape and define culture in a work environment, especially in the digital age.

In her speech, Carolina establishes an essential connection between leadership and organizational purpose. According to her, the key to driving growth and achieving business goals is understanding and connecting with employee talent in a meaningful way. This approach not only improves the quality of the work environment but also accelerates the achievement of results.

However, the task of leadership goes beyond simply identifying talent. It's about adapting and understanding individual motivational levers to ultimately improve performance. In this sense, Carolina highlights the importance of diversity and how each leader must have the ability to manage it appropriately.

Taking a critical look at traditional HR practices, such as job descriptions and interviews, Carolina points out that companies today need to go further and adopt new data-driven tools and methodologies to identify and develop talent. This approach is especially crucial in a changing world, where flexibility and adaptability have become indispensable.

Additionally, it addresses the transformative role of technology and how the pandemic has accelerated a transition towards more flexible ways of working. According to Carolina, the health crisis has offered a unique opportunity to rethink and restructure current work models, putting the person at the center of all organizational decisions.

In summary, this episode offers a comprehensive look at how effective leadership, supported by a strong and flexible organizational culture, can be the key to meeting the challenges of the modern world. It is a call to leaders and organizations to be more adaptive, people-centered and, above all, more human.

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