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How a strong corporate culture can help combat the effects of the pandemic

A the doors to meet two years after the arrival of COVID-19 to our lives, and even in the sixth wave, phenomena such as pandemic fatigue or burnout syndrome, have become a serious social problem that directly affects the world of work. Many people present a prolonged state of physical and mental exhaustion, motivated by pandemic restrictions and work stress. Corporate culture in companies has become more essential than ever.

A new report from the American Psychological Association reveals that job burnout is at its highest peak in all professions. The study shows that 79% of workers have experienced work stress in the month prior to the survey, and almost 3 out of 5 employees declared having felt the negative effects of work stress such as lack of interest, motivation or energy when it comes to develop their functions. For its part, 36% reported cognitive fatigue, 32% suffered from emotional exhaustion, and 44%, physical fatigue, which represents an increase in 38% since 2019.

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This generalized lack of motivation directly affects organizations that see productivity decline and the mobility of talent to another job increase exponentially. To deal with this situation, corporate culture has become one of the main organizational supports of a business, since it affects all its areas.

A strong corporate culture, focused on creating motivating and
communicative, and with good time management, can help improve both talent retention and a company's revenue. Carrying out an adequate organizational culture has become essential for the stability, longevity and perception of the organization.

 What is corporate culture?

The corporate, organizational or company culture is the set of symbols, beliefs, values, customs and practices of the group of people who are part of an organization or business.

Corporate culture is the common denominator by which all decisions and behaviors within an organization are approved, and is reflected in how workers perform their duties, and interact with customers and internally.

It can be organically generated, or intentionally developed based on the direction in which the company is moving in terms of style, priorities and values. To establish an organizational culture strategy, the first thing is to be clear about the ideas to be established, to establish in a coherent way the needs that will be necessary to carry them out in a medium or long-term period of time.

A strong corporate culture is a competitive advantage and there is a global need to cultivate it. Its importance lies in the fact that it represents the formula that guides, motivates and inspires the team and attracts customers. That is why the most participative and open cultures tend to generate better levels of satisfaction among their employees and better sales.

The 5 fundamental elements in a corporate culture

The renowned Harvard Business Review magazine identified five important characteristics in successful corporate cultures:

– The vision: This is the ideal perspective of the future that the company wants to achieve. It is imperative that it be realistic and achievable.

– Values: Refers to the mentality and ethics that are present in the actions of the company. The values are the features that define the company that must be known by all members of the organization.

– Practices: These are the tangible methods that companies use to put their values into practice.

– People: The human capital that makes up a company, both employees and managers. The set of its behaviors and values characterize a company.

– Its history: The origin and motivation for the birth of the company is essential to define the growth of the company and form its public image.

How to build a strong corporate culture?

But in a corporate culture, taking the time to define the keys to this philosophy is just as important as knowing how to communicate it internally, motivating and inspiring each worker in the organization.

The communication

Being clear when communicating is essential. Communicative transparency internally helps ensure that all the components of an organization have the same vision of what is happening and where they are going. Good communication considerably reduces stress levels among employees.

To achieve good communication, it is necessary to take into account:

– Communicative style. Study the times and formats of communication and analyze the way of transmitting messages.
– Empathy. Adapt the message to each recipient, taking into account their
circumstances, it will help anticipate their reaction and the consequent resolution of doubts or problems.
– Feedback. The company must create an open culture that allows employees to share their ideas, suggestions and concerns.
– Inclusive language. A company is made up of many people and everyone must feel included in the messages of an organization.

Continuous learning

Developing a workplace where learning is encouraged will make employees feel supported and fulfilled. Through programs, seminars, or group activities, the team will continue to develop their personal and professional skills.

inclusiveness and diversity

Labor inclusiveness provides a much more complete perspective, which is why it is key in a corporate culture. It is necessary to know how to incorporate the value of different experiences, characteristics, points of view, training in order to be able to adapt to different environments and approaches. The most inclusive and diverse companies are more resilient and find solutions more easily than those that are not yet.

Team spirit

Building a team spirit helps strengthen the corporate culture. This can be done through joint activities, whether in a professional or recreational context. Reinforcing the bonds of union between employees and strengthening the main factors of cohesion that teams need help to improve trust, communication and commitment to the company.


The essence of corporate culture is to provide cohesion to the organization, and thus create a hallmark in the market. In addition to gaining popularity, a solid company culture is an internal resource that strengthens involvement and commitment, and becomes a competitive tool in the market that favors the retention and acquisition of talent. One of the most precious goods.

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